Large format printing – a wise marketing investment?
Large format printing
Marketing and promotion are vital to any business of any size. It helps you to reach out to prospects and customers, which in turn increases your visibility and increases leads. Whilst large format printing can be a slightly pricier option than some other marketing spend, it could be a wise investment depending on the promotional activities your business carries out. If you frequently exhibit at trade shows or have a reception or other ‘front door’ with regular footfall, it could be a very wise marketing investment.
What can you print?
One of the biggest drivers of the growth in large format printing has been the improvements in technology that we’ve seen over the last few years. . You can now produce striking marketing materials on a large scale and generate a buzz around your brand for a relatively small investment, making your products and services a real talking point.
What are the main benefits of large format printing?
As the name indicates, it provides you with a large space to display your promotional or advertising messages. Your reception could be an ideal place to showcase your large format print. It’s also perfect for banners and trade shows. Large format print commands attention and is the perfect way to make potential prospects take notice of your business – so, if you’re aiming to attract passers-by at a trade-show, then large format print is the answer.
If you and your workforce spend a lot of time on the road, large format stickers on your company vehicles can effectively spread the word about your business to everyone you pass. Large format printers can be used to create vehicle & also window graphics that will attract the attention of passing footfall. If you include easy-to-read slogans or contact details, they’ll be able to easily search for your business online and use your services. Ideally, include a trackable phone number or website link on the banner so you can track its success and return-on-investment directly.
Do you have a mascot?
Here’s a fun idea – does your company have a mascot or a charismatic personality who appears in its TV commercials or online videos? If so, why not create an air of fun and excitement at your retail location with a life-sized cardboard cut-out, featuring the mascot?
Large format print is an effective way of distributing a powerful message and showcasing your products. If you’d like more marketing inspiration, why not sign up for our free Really Useful Print Guide for Marketing Professionals and Designers here.