Save money on print – what’s the best way?
Save money on print – a good idea?
Food for thought – why would you want to save money on print? Surely you’d prefer to know that the money you spend on print will deliver a return on investment (ROI)? So, how can spending money on a print budget result in more leads and more customers for your business?
If you’re responsible for the marketing of your business, you know that the quality of your marketing and printed material will reflect on the image of your company, your product and your service. The last thing you want to do is skimp on your print, because it’ll show. Our experts share their knowledge on ways to make your print look dazzling and crreating the right impression, without having to break the bank.
Printing – doesn’t need to be expensive
If we were only writing this blog about the best ways to save money on print, we’d suggest you avoid using printing techniques like matte and gloss lamination, foil printing and embossing. However, if you want your print to deliver a return on investment, then you’ll want to reconsider. Adding the right print embellishments to your marketing materials might cost slightly more than conventional print, but it can communicate a feeling of luxury, credibility, quality – all words we’re sure you’d like associated with your business! Embossed print materials tend to evoke feelings of elegance, professionalism and class, when in fact this is among the most inexpensive of imprint methods available. Foil printing can add some flare to your marketing collateral. You often see this technique used with gold or silver foil, creating a look that actually tends to cost less than conventional printing, and one that shouts out “look at me!” – for all the right reasons.
Add a touch of creativity with die-cuts
Die-cut is a relatively inexpensive technique which can add a unique touch to your marketing brochures and booklets and materials When it comes to printed marketing materials, the first shape that springs to mind is probably a rectangle. We all tend to print our posters, folders, and brochures in a rectangular shape – which means that materials that aren’t rectangular attract a lot more attention. You can be inventive with die-cut, by printing your marketing material in an entirely new shape related to your business. For example, if you’re an estate agents, you might decide to print your brochure into a shape of a house, or if you’re a coffee shop, you might decide to print your menus in the shape of a mug. Pretty much anything is possible!
Thin paper = CHEAP!
Don’t make the mistake of printing your leaflets, brochures and annual reports on thin paper just to save a few quid. As we said in a previous blog, the quality of the paper you use to print your marketing materials will impact your prospective clients’ impression of your business. Using thinner paper may damage your business reputation – unless you’re aiming for a discount market audience. If you’re unsure what paper density to go for, read our latest blog where we’ve gone into detail about different types of paper GSM for marketing materials.
If you’re looking for a print reference to help you pick the perfect paper type and weight for your marketing collateral – we’ve got just the thing for you! Our Really Useful Print Guide is probably the most amazing print reference guide that you will ever see. It’s been called “amazing” and “absolutely invaluable” – because it is! We want our customers to make informed decisions about their printing – so sign up for your free Really Useful Print Guide today.