Print ad campaigns – the worst ones we’ve seen!

Print ad campaigns – the worst ones we’ve seen!

Worst print ad campaigns?

Really good design is hard to achieve unless you work with design professionals, but truly awful design takes some talent, too! Awful brochures are made every day. Need proof? Here is is, a sample of dreadfully designed brochures. Be warned – these may hurt your eyes!

print ad campaigns

Have they never heard of “Less is more”?

print ad campaigns

When you can’t figure out if it’s a brochure or a greeting card…

print ad campaigns

I know a last minute design job when I see one 

Brochures will work wonders for your business when they’re designed by someone who knows what they’re doing – perhaps a good commercial printer in Oxfordshire? 😉

Paper choice is an important part of successful brochure printing. Now that pretty much every thing is digitalised, people value holding something physical that feels and looks like it’s great quality.  The quality of the paper used to print your brochure will often impact your prospective clients’ impression of your business. People like to use their senses to make decisions, and the sense of touch can often influence their purchase decision. Important, then, to ensure your business brochures are giving out the right marketing message.

Worst fonts I’ve ever seen

A word of advice – avoid using notoriously bad fonts in your design. Fonts play an important role in the look of your printed assets. Consciously or not, font is what attracts us to print ad campaigns. When we read, our eyes follow a natural pattern called a Scan Path.  You can directly impact someone’s connection to your print ad campaign by carefully choosing font and layout.

print ad campaigns

Bradley Hand makes this sign look like a messy rough draft!

print ad campaigns

Remember Avatar? The film’s marketing was heavily criticised for its use of Papyrus.

 

Worst typos…

Here’s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one might just slip through the cracks. The other thing about typos? Some are worse than others. A mitskae like tihs isn’t as bad as… well, the print ad campaigns you’re about to see!

print ad campaigns

Childhood education is paramount to our future

print ad campaigns

Did they edit this ad in a New York minute?

If you’re looking for a print guide to help you pick the perfect paper type and weight for your brochures – we’ve got just the thing for you! Our Really Useful Print Guide is probably the most amazing print reference guide that you will ever see. Marketing and design professionals call it “amazing” and “absolutely invaluable” – because it is! Sign up for your copy today.

 

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