Marketing Matters – Using your website homepage to get more leads

How do you market your company with your website homepage?

More business from your website

 

We have just launched our new website for business printing and design services. Designed by our in-house team of web designers, we …

Marketing Matters – Small Businesses & Effective Marketing on a Budget

 

Making the most of a marketing budget

 

John Lewis may have spent £7 million on their Christmas The Hare & The Bear campaign, but most companies will be making the most of a smaller marketing budget. …

Marketing Matters – Seasonal Printing for Calendars

Printing Calendars

 

Some things are part of the natural order of things. Creme Eggs should not appear in the shops before Boxing Day. Christmas should not be mentioned before Hallowe’en (and even that’s brought forward grudgingly …

Marketing Matters – When did you last spring clean your business marketing?

Up-to-date marketing materials

 

This might not sound as if it has a lot to do with up-to date marketing materials, but stick with me. I was reading an article about decluttering today, and it talked about …

Designing for print? 5 tips for designers

 

Graphic design for print

We see gorgeous examples of graphic design through our doors, but when it comes to designing for print, sometimes client-supplied designs need a little tweaking to make them suitable for print. Sometimes …

Marketing Matters – What makes a great print ad campaign?

Picture by Harold Feinstein Photography

 

Great print ad campaigns

When planning a marketing campaign, especially when you would like a great print ad campaign that really stands out, pictures are normally commissioned around the theme of the ad. …

Printing: Personal Branding – What you need to know about Business Cards

Business cards for your company

 

Are you thinking of updating or ordering business cards for your company? How are your current  business cards looking?  If you have seen some recent TV ads for a mass printing …

Marketing Matters – How to create an effective email marketing strategy

Email Marketing

 

With the re-jigging of the Gmail inbox streaming emails into different folders it is now even harder to get your marketing emails read. The importance of content in an effective email marketing …