3 interactive print ads that’ll make your jaw drop!
It has been said that print advertising is largely on it’s death bed… Pffft! In actual fact print is going through an exciting transformation – many brands are finding new ways to merge the digital and print world through magazine and newspaper ads. These interactive print ads may make you re-think how you view print as part of your marketing campaigns.
We loved this ad featured in Hubspot. Here they are, explaining how Glacial have made their magazine ad a must-have for all those Summer beer drinkers!
“If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print ad from Glacial. You soak the ad in water, wrap it around the bottle, and put it in the freezer. The print ad was made with salt particles, which reduce the freezing point of water.”
2) Nivea Sun Kids – The Protection Ad
Nivea has taken print advertising to a whole new level with this interactive print ad, as ADWEEK describes below.
“Taking your kid to the beach means worrying he or she will wander off when you’re not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that basically provides you with a LoJack for your child. Titled “Sun Band,” the combination print-and-mobile execution lets you pop a bracelet out of the magazine ad, wrap it around your child’s arm, download an app, sync them and set a perimeter. If your kid wanders outside the safe zone, an alarm sounds, so you can go chasing after him or her. (Presumably, if you lose your phone, too, just whip out your tablet and Find My iPhone to recover your gadget, and then your child.)”
3) Moto X Ad – WIRED Interactive Print Ad
Motorola has launched a unique print ad for its Moto X handset. Mashable explains how it offers more interactivity than most ads found on the web.
“A print ad featured in Wired offers more interactivity than most online ads. As the video below shows, the full-page execution includes buttons that you can push to change the colour of the pictured Moto X. The ad uses paper-thin components including a battery, LEDs and a keyboard-like button membrane to achieve that feat, according to a Motorola rep. Digitas created the ad, which was designed to underscore the handset’s customisability.”
Keep your eyes peeled on our blog for part 2 of interactive print ads featuring print advertising from Nivea, Kontor records and Lexus. Print ads are an effective way of distributing a powerful message and showcasing your products – as you can see above! If you’d like more marketing inspiration, why not sign up for our free Really Useful Print Guide for Marketing Professionals and Designers here.