3 print marketing ideas for estate agents

video brochures for property market

Ideas for estate agents

Competition is high in the property sector, so it can be difficult to stand out from your competitors. Staying up to date in an industry that’s constantly shifting isn’t easy either, but being aware of changes as they’re happening can keep you ahead of the curve. Keep ahead of the game with our innovative print marketing ideas for estate agents.

Print rules… right?

Wrong! Estate agents have a wealth of tools at their disposal; their website, traditional flyers, window displays and of course the good old fashioned phone call. But what better way to showcase a property than with a video brochure? A Video Brochure is a state of the art marketing tool that uses uniquely tailored video to directly reach your audience.

Property sellers are more likely to sell their property with your estate agents if you use video brochures. Why? because you’re willing to go the extra mile to sell their home. Imagine showing a selection of pre-loaded properties on your video brochure to your interested buyers, branded up with your logo and a full print brochure combined? Sure beats displaying them on a traditional details flyer.

Ensure the basics are in place

When it comes to the property sector, a business card is the perfect way to cement a face to face meeting. Business cards are an easy and affordable approach to reconnecting with home buyers or sellers after your initial meeting. Use business cards as a memory jogger, an introduction, or a reminder of your estate agency – give your business card a wow factor by flicking through our wide selection of paper types, print designs and styles.

Walk on by…

The importance of the window display for estate agents should be a no-brainer; especially with the battle of rivals in the same town. Window displays can do 1 of 2 things and that is either encourage an passer-by to enter your branch and register for property alerts,  or, horror of horrors, ignore you entirely and walk on by, in the words of the great Dionne Warwick. In order for you to keep ahead of the game, you’ll have to keep an eye on the local competition. If they are upping their game or investing in innovative display systems, then it might be an indication that you need to follow suit before you begin to look outdated and tired. If they’re not – maybe you should get in first at the very least with video or slide presentations of your properties showing in the window.

Is it time for a refresh?

If it’s time for your business to update your marketing then take a look at our free touchy-feely print guide. The guide has everything you’ll need to know when it comes to choosing which materials and finishes you want for your printing and printed materials.