3 Essential Business Stationery Design Ideas
Your Guide to Business Stationery Design
We’ve seen a reduction in the amount of business stationery we print here at Technique over the last few years. In some ways this isn’t surprising – a lot of business communication is electronic nowadays. On the other hand a well crafted business letter can really grab your potential customers’ attention when it lands on their desk. To create this impact however, you need to consider every element of your business stationery design. From the letterhead to the quality of the paper, your colour scheme, and the layout. Everything in your business stationery design matters if you’re hoping to create the best possible first impression. You only get one chance! Read through our essential business stationery design tips to make sure your design shows your company in the best light.
Paper Quality is Key
The very first impression you make won’t be through your logo, colour scheme or design. It will be the feel of the paper as the recipient is removing your letter from its envelope. They will notice the difference between standard photocopier paper and something more expensive. A great way to understand paper quality is to order one of our Really Useful Print Guides. It contains examples of many of the paper formats we offer and will allow you to see (and feel!) the difference between various paper grades.
How Will they Contact You?
When we reviewed business card design we mentioned that it’s worth re-considering what contact information you provide to your customers. Don’t print a fax number until you’ve checked how many faxes you actually received last year. If the number is small then consider replacing this with information about your social media profiles (your Twitter handle for instance). Consider the actions most people will take after reading your letter? How will they get in touch with you? Is e-mail easiest? Will they send you a letter back? Will they make a phone call? If so, who will they call? Taking all of these factors into consideration will allow you to create a much more effective business stationery design.
Include Clean Space
It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every conceivable means of contact and testimonial. This is best avoided however as you risk drowning your message which, we must remember, is the reason you’re sending out the stationery in the first place! Try and leave plenty of space between the letterhead and the start of your message and do the same for the footer of the page. Don’t become too obsessed with cramming in all the information you possibly can. The message is key.
Hopefully we’ve given you the inspiration you need to create a great business stationery design. When it’s time to take the next step, take a look at our business stationary printing page. It’s got all the details you’ll require to have your design rolling off the presses.