Attracting prospects to your exhibition stand – what do you need to do?
Attract, engage and follow up with prospects
There is more to attracting prospects to your exhibition stand than rolling out your pull-up banners and hanging a few balloons. The stand needs to inspire, intrigue and invite your prospects in. When your company spends the money, time, and effort to display an exhibition stand at a trade show, it is vital to make the most of it. Attracting prospects to your exhibition stand isn’t easy with the amount of competition you have in the direct vicinity. The way to overcome this problem is to take steps to ensure that buyers won’t miss your exhibition stand. Exhibitors are always looking out for effective ways to beat the noise their competitors create.
Ask show organisers for a full list of attendees who registered for the event. Make sure you contact registered attendees and create a buzz a couple of weeks before the exhibition starts. You can send them a personalised email asking to sign-up for a one-to-one meeting or an invitation to meet you and your team at your exhibition stands. Follow up with a friendly email a couple of days before the show and let all attendees know that you’re looking forward to meeting them. Mention any giveaways, competitions and stand activities you will be hosting on your stand – this will encourage visitors to stop by.
Promote before the show
Attract prospects with online promotion
Let everyone know that you’re attending the show. Marketing before the exhibition takes place can make a big difference to the number of visitors you get. Keep your social media profiles management up to date . Use the official show hashtag and join online conversations on Twitter. Let everyone know the location of your stand and give people sneak previews of your stand and new products or services. If your stand includes interactive games, freebies, hot beverages and refreshments, make sure everyone knows! Keep an eye out for any comments and mentions and respond to them promptly. Your Twitter feed should be regularly updated before, during and after the exhibition.
Attract prospects with offline promotion
You can also send newsletters, write blog posts and advertise on relevant websites with an affiliation to the event. A lot of attendees plan their day and who they’re going to visit in advance. The more attendees see your promotional material before the show starts, the more likely it is that they will look for your exhibition stand when they arrive at the exhibition venue.
Reward your staff
Successful exhibition staffing is really important and it can change your whole exhibiting experience. Your staff need to convey the right impression of your company. They have to be professional, friendly and confident. Consider rewarding your staff for good performance. This will help your staff stay energetic and driven throughout the day. You can also run a competition for your staff – whoever registers the most leads gets a prize. This could be a voucher to a restaurant or a paid day off. Make your goals and objectives clear and let your staff know how the company will benefit from the exhibition.
Attracting prospects to your exhibition stand
It’s important to follow up after the exhibition. You can do this by sending your prospective customers greeting cards to make them feel valued, and to suggest meeting up to discuss how you can help.
You exhibit at trade shows to get attention and raise visibility amongst a qualified audience, so make sure your exhibition stand sets you apart from your competitors. By considering how you’re going to attract, interact and follow up with your visitors, you’ll ensure the exhibition was successful and profitable. Attracting prospects to your exhibition stand starts with eye-catching graphics. If you’d like to buy pop up displays for your next trade show, then get in touch with us and we’ll get back to you with a quote as quickly as we can. Take a look at our pop up display range for exhibitions and events if you’d like more ideas and advice.