Business Logos – What makes a B2B Logo stand out?
Examples of business logos and design
Have you ever played the Logos Quiz Game or The Logo Game? These great little apps and their success in the market show how strongly we identify with logos, whether consciously or not . We’ve seen the PR uproar when a company changes its B2C logo (remember when Yahoo! changed their logo and put the Y at an angle to be “playful”? Or when Tropicana redesigned their logo?) so what makes a good business logo for a B2B company?
Great B2B business logos
The Hootsuite blog recently made a list of 12 examples of brilliant B2B logos. This is the top 3 – why are they so successful?
Cisco cleverly uses the logo shorthand of tech companies using blue in the logo. The bars represent their home city of San Francisco (and the reason for them to be called Cisco) and the Golden Gate bridge and also electronic frequency. The logo can be scaled up to fit the side of a building or down to fit on a business card. The logo has been tweaked since it was originally designed in 1990, but the bars and text have always been integral to the design.
This is a great example of a logo that works as a whole but can also be split into its constituent parts. The orange hive makes a great avatar across social media while still being recognisably part of the TechHive identity. The TechHive text brings to mind newsprint, newspapers and headlines, which reiterates their standing as a news provider. It’s a simple font that again works at whatever size it is scaled to.
This may be a cultural difference between the UK and the USA, but this logo doesn’t say “hiring company” to us. The design is great, but it looks very eco-company – or a logo for an energy-efficiency company. However, we can see that the greenhouse effect of incubating talent and seeing it grow might also be a valid connotation here. What do you think? Is this more a B2C logo than a B2B logo?
The power of a business logo
B2B logos may have a different role to play as opposed to B2C logos but all logos exist to make a statement about the business they represent. What business logos would you say stand out the most for you? Is there a logo you particularly like and would like to emulate for your business? If you’re interested in logo ideas have a look over on our website for free design ideas.