Business Printing – Putting together a brief for your printer
Giving your printer a brief for print
Are you looking to have some business stationery – brochures, display stands, exhibition print graphics & stationery, etc – printed? Would you like to know what information you need to put on a print brief?
Here’s our 8 point guide to help you put together a print brief that will avoid confusion and make sure that your finished product is how you imagined it!
Artwork for print
How will you be supplying the artwork? Examples are
- USB Stick
- Attached to an email
- Downloadable from website
Give full details of the file name and the folder where it is saved to avoid confusion.
It is also helpful to include details of your file format
or other design formats.
Paper size for print job
Decide on the paper size for your print run, and also how many pages are in each unit (ie a 4-page booklet.)
Colours to be used in print run
If you are unsure if your print should be full colour printing, two colour, highlight colour or mono, your printer will take the time to explain the differences in cost and impact.
Print run quantity
A definite requirement is the print run quantity – how many you will need – which will allow your printer to give you a correct quotation for your print job.
Print finishes required
State if your print job needs to be folded, stapled or embossed.
There are also a range of paper finishes available. We can supply samples of the range of printed papers that we supply with our Print Guide. Different finishes can improve the look of your finished product, so ask for advice from your printer.
Proofs should always be approved as a printed proof, as there will always be differences between what you see on the screen and the finished product. At Technique we include printed proofs in the costing – ensure your printer does this for you as well.
Delivery for finished print
For an accurate quotation, let your printer know if you will be collecting the completed print job or if you would like it delivered. If you are having your items delivered then supply a full delivery address.
If this sounds like a lot of work, then don’t worry! A professional printer will talk you through all these stages, making sure that your print job is perfect and exactly what you require.