Company brochure design – are you up to date?
All about company brochure design
Your company brochure is your chance to make the best possible impression to current and future customers. Someone who picks up your company brochure is an excellent prospect for you. They’re already interested enough in you and what you do to look for further information. That’s why it’s so important that you make it simple and straightforward for them to find exactly what they’re looking for.
Too many companies finalised their company brochure design years ago and haven’t taken any steps to update it since. The case studies are old, the staff members featured mayn’t even work there any more and the overall feel may just be stale and uninteresting.
As we come towards the end of another year this is the perfect opportunity for you to refine and update your company brochure design so that you can start the new year with a bang and make the best possible impression at the start of a new year.
Think outside the box
One of the biggest problems that arises when considering company brochure design is that, for the most part, they haven’t changed in the last 20 years. They’re all roughly the same length and feature the same things in the same order. In many cases your company brochure will be one of several that your potential client is looking at in a day. How do you stand out and grab their attention?
One solution is video brochures. What once seemed like space age technology is now available to businesses of all sizes at a surprisingly accessible price. If you7 already have a company video on your website then this is the perfect place to show it. Otherwise, this might be the ideal time to consider creating one.
What to include
If you’ve decided to stick to a traditional company brochure design then it’s still worth considering if you are presenting things in the right way. What are your clients actually interested in? Odds are that they want to know how you can solve their problems. There’s no point in filling pages and pages with bland company information if you can cut straight to the chase and explain to the reader exactly why they should do business with you and how you solve a problem that they have.
We’d love to help you design and print your new company brochure. You can contact us here and we’ll get straight back in touch with everything that you need to know about pricing, design and printing.
We look forward to haring from you and helping you to print a standout company brochure design.