Corporate Brochures with Horsepower – The Ferrari Owners’ Club of Great Britain
Corporate Brochures – do they accelerate your business?
If you’ve designed a beautiful brochure, it’s crucial that you make the right choices when printing it. You don’t want to waste all of your effort by choosing the wrong paper or finish. As with your design, it’s crucial that your choice of finish and paper reflects your company and its products. In the case of the work we’ve done for The Ferrari Owners’ Club of Great Britain this meant choosing the right weight of paper with a high quality finish. In this article, we’ll explain some printing terms and help you to make the right decision for your corporate brochures.
Don’t forget the paper
Don’t spend days designing beautiful corporate brochures and then ruin it by printing it on the wrong paper. For a Club associated with a premium brand like Ferrari, it’s vital that the brochure feels as good as it looks.
What thickness is right?
Paper thickness is measured in grams per square metre (gsm). There is no hard and fast rule as to what thickness is right, but here are a few of the most common thicknesses and what they are used for
- 90gsm – This is generally used for the inside pages of magazines. It can feel fairly cheap and won’t last particularly long
- 170gsm – This is around the minimum for good corporate brochures. The exact thickness you specify will vary depending on your budget.
- 300gsm – This is about the thickest paper type you should consider for a high quality brochure. Any thicker and the pages probably won’t lie flat when the brochure is closed. Remember to consider the number of pages in your brochure. Brochures with many pages will require a thinner paper choice.
Corporate Brochures – the right finish?
As with paper thickness and design, choosing the right finish for your corporate brochure is all about the impression you want to give. Ferrari produces high end luxury products and the Club’s brochures need to reflect this. Hence, the company uses coated paper with a gloss or matte finish. What does your current choice of brochure paper and finish say about your business?
The pros and cons of gloss and matte
- Gloss finishes can help your designs to stand out. Colours can appear brighter as the paper reflects more light than its matte equivalent, making it perfect for corporate brochures with lots of photos. As a general rule., gloss finishes are cheaper as well. One major drawback of gloss finishes is that they can be a fingerprint magnet. If you’re only printing a few brochures that will be passed around repeatedly, gloss may not be the right choice.
- Matte finishes work well for certain designs. They give a smoother appearance and don’t reflect as much light. They don’t pick up as many fingerprints as a gloss finish, making them ideal for brochures that will be picked up by several people.
Making the right choice
Of course, the best way to make the right decision is to see and feel the choices that are available. We can help with that! Our Really Useful Print Guide contains samples of all of the paper thicknesses and finishes mentioned above. It’s a free gift from us to you so order your print guide today.