Exhibition pop up displays – why use them?
Why buy high-quality pop up displays?
A pop up display is one of the most popular ways of projecting your brand at exhibitions, trade shows and other events. Your pop up display will also be the first impression most show attendees have of your business, so it’s important you choose high-quality design and print and the right message to display on it! When not being used at an event these systems make a great backdrop to your reception area or entrance lobby. If you’ve never purchased a pop up display before, don’t be fooled by cheap imitations sold on the internet. When it comes to buying a pop up display, remember the old adage “you get what you pay for.” It may well be false economy to buy cheap and have to bin it after on show or exhibition!
Due to increasing business competition, many traders are buying pop up displays to market their business. These stands are designed to offer enough space for their users to display their messages. They are also extremely portable which means you can use them at more than one event. The main components can be reused many times and customising your message or design for each event is simply achieved by changing the graphic panels.
You could also use pop up displays in your office as a back drop for your own corporate videos, or video messages, which could then be distributed in video brochures at the tradeshow, event or even potential clients.
A word to the wise about buying pop up displays
Before you design the graphics of your pop up display, think about what you actually want to achieve with your stand. Are you looking to directly sell products? Do you need to have sit-down meetings with potential customers? Do you need to collect details from people at the exibition or event? (iPads are always a winner here). Think about how your design can help you achieve your goals. Lights, integrated tables and other features can also help to give your stand the edge, and can be integrated with your exhibition stand design.
You exhibit at trade shows to get attention, so make sure your pop up display gives you a distinct look. If you’d like to buy pop up displays for your next trade show, then get in touch with us and we’ll get back to you with a quote as quickly as we can. Take a look at our pop up display range if you’d like more ideas and advice.