Exhibition stands 2016 – improving your presence

exhibition stands

Exhibition stands – the low down!

Exhibitions stands are a big investment – but done right they can deliver great results. To maximise your investment, you should think carefully about how you are going to attract visitors to your exhibition stands, how you’ll interact with visitors once they’re there, and how you will follow up with them afterwards.

Attract visitors…

Less is more

Less is more when it comes to text on an exhibition stand. So, rather than using a full sentence, try using single keywords which will grab the attention of passers-by. You should also place your text in large font at the top of the exhibition stand, otherwise it could be blocked by other stands, or remain invisible behind bodies and feet!


You should use graphics and images that compliment your service, and convey complex ideas without the need for reams of disengaging text. Don’t forget to keep them big so they can be seen from afar! A picture paints a thousand words, after all…


Your lighting should allow visitors to see everything they need to on the stand. The right lighting can also be used to highlight a particular area of your stand – and – can create a relaxed ambience! Consider whether your own customised lighting might improve upon the lighting provided on the exhibition stand as standard – especially if you are using a shell scheme.

Interact with visitors…

Video brochures 

Communicate important messages in the most effective way possible, by using video brochures. Since videos capture the attention of an individual more than pictures and text can; you’ll increase your chances of prospective customers responding to your call to action. Combining both high quality video and print in a way that can be placed directly into the hands of your target audience is about as good as it gets! These are one piece of promotional material for your business that won’t get thrown away, and so consider using video brochures for the prospects who you want to remember your messaging long after they leave the event.


Holding less information than a brochure, but much more than a business card, a leaflet is a great way of attracting attention and raising interest in your products. Don’t just spread your leaflets out on the table, go the extra mile and use leaflet display holders.  Professionally printed display stands and leaflets, will give your business a more professional image. You can use leaflets to encourage your target audience to sign up for more information, a demo or as an entry to a draw. An even better idea is to have representatives distribute your leaflets to visitors as they come into the event, driving them to your exhibition stand with a special in-show offer. We’ve seen it done particularly well with dancers on roller skates – but we’re show you’ll come up with some equally good ideas!

Follow up with visitors…

Greetings cards

However you decide to attract and engage visitors to your stand, it is always important to follow up with them after the exhibition. You can do this by sending your prospective customers greeting cards to make them feel valuable and worthwhile. This small incentive can turn prospective customers into high-paying customers!

You exhibit at trade shows to get attention and raise visibility amongst a qualified audience, so make sure your exhibition stand sets you apart from your competitors. By considering how you’re going to attract, interact and follow up with your visitors, you’ll ensure the exhibition was successful and profitable. If you’d like to buy pop up displays for your next trade show, then get in touch with us and we’ll get back to you with a quote as quickly as we can. Take a look at our pop up display range for exhibitions and events if you’d like more ideas and advice.