Great print campaigns of 2016 – print still has the power to persuade
The very BEST print campaigns of 2016
Print ads can still be a powerful medium for getting your message across, as these examples of great print campaigns of 2016 show. In these days of digital media, it’s easy to overlook the art of print ads, but the medium is still as relevant and powerful as vintage posters ever were, whether it’s small scale magazine ads or huge billboard advertising. No matter what the medium, you still need a concept that’s going to stick in people’s minds. We think these examples of print advertising do just that.
This print ad brings the message of global warming home
Print advertisments raising awareness of important causes have a tendency to be instantly striking. This offering from Vinay Saya and Siddarth Basavaraj cleverly uses Photoshop to produce a skyline within the ice.
Deer or penguin? You decide…
The meaning of the tagline “See whatever you want to see” is smartly turned on its head with a series of images that can be seen in two ways – one way it’s a deer, the other way it’s a penguin.
Can you name all three reputable authors in this ad?
Penguin Books promoted its audiobooks with a brilliant print ad campaign featuring illustrations of three well known authors – William Shakespeare, Mark Twain and Oscar Wilde – acting as headphones and whispering in the ears of their listeners.
Developed by team at McCann Worldgroup India, the campaign went on to win the Gold Press Lion at Cannes International Festival of Creativity.
This print ad puts things into perspective
Moms Demand Action, a collective of mothers calling for gun law reform, was behind this hard-hitting ad campaign, which focused on children in schools.
‘Choose One’ features children carrying weapons, alongside classmates holding either a Kinder Surprise egg, the book ‘Little Red Riding Hood’ and a ball from the schoolyard game Dodgeball. One child is holding something that’s been banned in America to protect them, with the audience asked to guess which one.
This powerful print ads highlights the issue of extinction
Earlier this month, BBDO Spain released this powerful print ad campaign for the World Wildlife Fund. Featuring a white polar bear in a garage workshop, the aim is to highlight that there are no tools that can fix extinction. Simple yet effective.
Turn on your adventure with this print ad for Volkswagen
To advertise the fact that you can get more than 620 miles out of single tank of fuel with Volkswagen’s Amarok, ad agency Below developed a series of print ads, inviting people to ‘turn on adventure’. The clever concept features three images with the groves of the car keys transformed into a city, safari and mountain landscape.
What print campaigns of 2016 got you talking? We’d love to hear on Twitter.
Print advertisements are an effective way of distributing a powerful message and showcasing your products – as you can see above! If you’d like more marketing inspiration, why not sign up for our free Really Useful Print Guide for Marketing Professionals and Designers here.