Marketing ideas for estate agents in 2015
Estate agents – Marketing ideas for 2015
With Estate Agents having to operate in such a cut-throat, competitive industry it can be difficult to stand out from your competitors. Staying up to date in an industry that’s constantly shifting isn`t easy either, but being aware of changes as they’re happening can keep you ahead of the curve. We’ve come up with our top marketing ideas for estate agents in 2015!
Memorable business cards
When it comes to marketing ideas for estate agents in 2015 business cards can be one of the most effective offline ways to promote and advertise your business – so make sure they stand out! A business card creates a physical connection and bond between you or your business and your customers. Use business cards as a memory jogger, an introduction, or a reminder of your business – the example in the picture above really brings home that you’re in the property business! It’s always good to add colour, a fun design, or even a catchy phrase to make the card memorable.
A few tips to keep in mind when designing your business cards…
- Have a purpose in mind
- Include a photo
- Utilise the reverse side
- Think outside of the box and get creative
- Make it easy on the eye
- Add a Call to Action
- Don’t skimp on paper quality
Exciting exhibition stands
Are your dated displays giving the wrong impression about your estate agent business? As we’re galloping towards the exhibition season we thought it would be timely to share some of our exhibition stand ideas with you. It is vital that estate agencies send out the correct message in the most fascinating manner possible if they are to stand out from the crowd.
- Get the right look and feel – your stand is your shop window. Make sure it’s an invitation to say “Come on in!”
- Simplicity is the ultimate sophistication – Not in all cases but most, less is more!
- Tell people what it is you want to tell them – emphasise your call to action.
- Don’t forget to tell people that you are going to be there – design and send out clear and effective direct mail flyers and use your social media profiles.
Boring Window Displays
Your window displays are a very important part of your marketing arsenal. They can do 1 of 2 things and that is either encourage passer-by’s to enter your branch and register for property alerts, or, horror of horrors, ignore you entirely and walk on by, in the words of the great Dionne Warwick. A New Year is the perfect reason to review and update your branch marketing, especially your window displays. Are your displays fresh and current? Is simply displaying properties enough to inspire passer-by’s to stop and enter your agency? If your answer to both the above questions is a “Yes”, then we’re afraid we have bad news for you- 2015 is the year your competitors will leave you behind unless you wake up to the opportunities of digital and offline marketing in harmony.
Digital and offline marketing in harmony
Your digital presence is becoming equally as important as your offline presence. When people are looking to buy or sell their house, the majority of people will start online. As more and more people base their purchasing decisions on information obtained online it is vital your website is up to scratch! A quality digital presence is a valuable way to establish credibility. Take Zoopla and Rightmove for example, they’ve quickly become very established websites thanks to the quality of the work that they do. However, you benefit from traffic coming to your website – so you need the content to make sure that will happen. Increasingly you should be using your printed and offline marketing materials to send your prospects online to your web assets where they can sign up for your property alerts.
If it’s time for your business to update your marketing then take a look at our free touchy-feely print guide. The guide has everything you’ll need to know when it comes to choosing which materials and finishes you want for your printing and printed materials.