Marketing Matters – Seasonal Printing for Calendars
Some things are part of the natural order of things. Creme Eggs should not appear in the shops before Boxing Day. Christmas should not be mentioned before Hallowe’en (and even that’s brought forward grudgingly from Bonfire Night). However, it seems that as the big machine that is the festive season slips into gear, we can at least start to plan for what that means for business communication with our customers. Christmas merchandise is in the shops so our thoughts turn to planning for Christmas Cards and Calendars – planning early means that you don’t have the panic or stress in a few weeks time. Great quality print can still be supplied in a quick turnaround time, but wouldn’t it be great to have this all organised in good time?
Calendars are a fantastic promotional personalised tool, and an opportunity to have your company in front of a customer for the whole year. Some companies have turned their calendars into works of art – for example, the Pirelli Calendar both online and offline – and have turned their calendars into something very special.
If you are looking for a cost-effective way to have your message carried about by your customer, pocket calendars are ideal. Credit card sized they can be carried about in a wallet or purse. Even in these days of constant calendars on mobile phones and tablets, a pocket calendar will be kept and referred to by many of us.
Desk calendars can be anything from a four-months-per-side stand up triangular card calendar to a month-per-sheet calendar in a plastic case. Design can be abstract or tailored to your market place.
Whether you go for one picture with a standard calendar underneath, or for a beautiful different image every month, these calendars are the ones that will hang in offices, garages, homes, and places of work all year round. Calendars can be printed according to all budgets, but we always advise that beautiful images and designs deserve the best quality finish. The above calendar for Scania proves that – a high quality print job that we loved working on.
Speak to your printer or a graphic design company about your calendar requirements. Have your images front and centre of your prospects and customers for the whole of 2019 – let us know if we can help.