Marketing Tips for marketers to kick-start 2018

Marketing Tips for marketers to kick-start 2018

Top Marketing Tips 2018

2018 is just around the corner. The end of the year is a great time to review your marketing plans and concentrate on what you will do differently in the New Year. At Technique Banbury printers we have plenty of marketing tips all year round, but there are certain times of year that call for a little bit of a marketing spring clean – so here’s our guide to print marketing in the first  half of 2018.

January-March – marketing spring clean

The beginning of the New Year is an excellent time to spring clean your marketing. Have you reviewed your business cards lately? It’s possible you’re still using business cards with information that’s no longer relevant to many of the people you give them to. When was the last time you received a fax? If you haven’t received one in more than a year (or even longer) then it’s probably time to take your fax number off your business card. With the room that you save there’s plenty of space for your social media profiles or other details that have been missing. Take a look at our guide to business card design for more ideas and information.

April-June – exhibition time

If you’ll be exhibiting at any point in 2018 then it’s important to consider how you’ll be using print to make an impact. At Technique we can provide you with everything for your exhibition from the exhibition stand itself to the leaflets you will give out while you’re there. Planning is key for these events so consider using a scheduling platform or tool to help you get everything planned in good time.

video brochure

Print & Video Brochures

In recent years the new kid on the block in terms of marketing was the video brochure. They really are an impressive way to combine print and video marketing to make your prospects sit up and take note! We have clients who have seen their conversion rates rocket when they use a marketing tool like these video brochures.


We wish you every success with your print marketing in 2018 – if you’d like help or advice give us a call! And – we feel it’s okay to say it now – have a very Merry Christmas!