Marketing Tips – Using Great Photos & images in your print & online profiles

Marketing Tips for Business

How do you market your company and staff?

Are you using great images in your print & online profiles? Letting people know what your company about is easy – a great website, up-to date Social Media feeds, beautiful marketing materials all go towards letting your clients and interested parties know what your company does.

Take the above picture for example. I love it. I remember printing these up – fantastic colours and beautiful quality paper stock and images.

It’s a great picture for saying what we do – but doesn’t say who we are.

Personalise your company with photos

On the Technique Print Twitter page, it’s a different image. As Twitter is such a personal medium, there the picture is different as we want people reading it to know that there is a human face to the company. At first we did tweet with the Technique Print logo but we changed it – and instantly our twitter feed became more personal and more “real”.

Marketing with photos

Using professionally taken profile pictures – lighting, pose and background are all important – will make your company more accessible and memorable to prospective clients. Use them in company promotional brochures, flyers, social media pages etc and spread your message.

Do you use personal photos in your marketing or do you keep it all business, all the time?

 

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