Planning Exhibition Graphics – Successfully marketing exhibition stands
Planning exhibition graphics
Exhibitions can be a very cost-effective way of marketing your company, as long as you have spent time planning your exhibition graphics, and you go with a strategy on how you will see a return on your marketing investment. However there is also a lot of competition for the attention of your prospective buyers and customers. Great exhibition graphics can be used to set your exhibition stand up in various configurations, and eye catching graphics can attract visitors to your stand. What kind of exhibition graphics will be the best for your company?
Pull Up Banners
Pull up banners are so versatile for exhibitions and as exhibition graphics. They work for any size of stand – from a table in a conference room to a part of a huge stand in a conference centre. They are large enough for your call-to-action, and can be used either singly or in a group to get your message across. They are small enough to be carried from exhibition to exhibition and don’t take up huge storage space between shows and exhibitions.
Pop Up Displays
These pop up displays are fantastic for exhibitions. Creating a powerful backdrop, pop up displays can be customised with lights and table tops. They’re not just for exhibitions, displays, and trade shows either – when not in use they are a great office or reception backdrop.
For exhibition booths, display panels are great for customising your booth and highlighting your business, your products or publicising your call to action. They can be used to highlight your Twitter and Facebook accounts, or your website. Eye catching graphics can help you to stand apart from the competition and really highlight your brand and your company designs as visitors are moving about and deciding who they will stop and talk to.
With other exhibitors competing for attention in the short timescale of an exhibition, anything that makes your company stand out is an advantage. Good quality, eye catching exhibition graphics, working in tandem with your exhibition print, can be used to offer something different from the rest. How about a QR code sign up to a draw? Visitors can scan your QR code from your exhibition signage and you can grab their data whilst they’re doing it. Beats having to drop your business card into a gold fish bowl!
We’ve also seen offers such as “Visit this website now, complete our survey and we’ll send you a voucher for XXXX.” Again, this is a great way for your printed exhibition banners and signs to drive traffic online where you can build your marketing database.
What have you found works well in exhibitions, trade shows, or conferences? Let us know below in the comments – and if you have pictures of your stand, all the better!