Print budgets – saving money on marketing collateral
Save money on print – a wise idea?
Food for thought – why would you want to save money on print? Surely you’d want to invest in print that will deliver a return on investment (ROI)? If you’re responsible for your business print budget and your marketing assets, you know that the quality of your marketing and printed material will reflect on the image of your company, your product and your service. If it appears that you have skimped on your print materials, it can end up costing you leads and can therefore be detrimental to your business’ long term growth. However, with the growth of digital marketing you’ll also want to make sure you set a budget that allocates the right amount to every aspect of your marketing based on ROI …
Are you setting a print budget?
Marketing managers aren’t allocating their marketing budget to print anymore. At least you might think that when you read some online articles. Why? Apparently print is dead. We beg to differ. Some ‘experts’ say that by 2020 most printed media will be gone. Just look at the predictions that were made about television. Before it became the greatest influence on society – Dr Lee De Forest had the following to say about the future of TV –
“While theoretically and technically television may be feasible, commercially and financially it is an impossibility, and a development of which we waste little time dreaming.”
The point we’re trying to make is; don’t listen to everything you’re told. Print is still a top-of-funnel medium and has the power to persuade. Print advertising is a very efficient way of establishing a brand identity and for communicating that to your target market. It can help to make you more personable to your audience, so that people can connect with you, knowing that there is a human face behind your business.
Print results in more leads and customers
Print ads give you the ability to reach your audience of potential customers, in places where they will see them – roadside billboards, buses, bus stops, books, magazines, outside poster sites, tubes, trains, leaflets, brochures…
So, how can spending money on print result in more leads and more customers for your business?
If you want to save money on print, we suggest you avoid using printing techniques like matte and gloss lamination, foil printing and embossing. However, if you want your print to deliver a return on investment, then you’ll want to reconsider and use quality finishes to deliver maximum impact.
What does your print say?
Adding the right print embellishments to your marketing materials might cost slightly more than conventional print, but it can communicate a feeling of luxury, credibility, quality – all words we’d like associated with our business! Embossed print materials tend to evoke feelings of elegance, professionalism and class, when in fact this is among the most inexpensive of imprint methods available. Foil printing can add some flare to your marketing collateral. You often see this technique used with gold or silver foil. Creating a look that actually tends to cost less than conventional printing, and one that shouts out “look at me!” – for all the right reasons.
Not to mention – with more and more businesses relying solely on digital marketing for their advertising needs, the decline of printed material can actually be used as a marketing advantage.
If you’re looking for a print reference to help you pick the perfect paper type and weight for your marketing collateral – we’ve got just the thing for you!
Looking for a print reference to help you pick the perfect paper type for your marketing collateral? We’ve got just the thing for you! Our Really Useful Print Guide is probably the most amazing print reference guide that you will ever see. It’s been called “amazing” and “absolutely invaluable” – because it is! We want our customers to make informed decisions about their print budget. Sign up for your free Really Useful Print Guide today.