Print Case study : Company Newsletters for Said Business School
Print newsletters for profit.
Saïd Business School is an academic department and the business school of the University of Oxford in England. It is the University of Oxford’s centre of learning for undergraduate and graduate students in business, management and finance. Saïd Business School are known for academic excellence, and they wanted to portray that in their company newsletter. They contacted our specialist printing team and requested high-quality company newsletters – including print and design.
It seems that more and more businesses are either doing away with company newsletters altogether, or they have cut back on the frequency, overall quality or method of distribution in order to save money – which is a short sighted decision, and the results can be detrimental to the company’s marketing results and therefore profits.
Company newsletters – use them both ways!
Company newsletters are an effective internal communication tool if used properly. You can use them to share key information across all departments of your business, to recognise performance amongst your employees, to celebrate achievements and milestones – printed company newsletters can make a real difference to employee engagement. If you want your employees to be fully engaged, you’ve got to constantly reinforce what you’re trying to achieve – a company newsletter educates your employees of progress and makes them feel like they’re contributing to the wider goals of the business.
Company newsletters can be used to build relationships with past, existing and potential customers. Maintaining relationships with your target audience is crucial in this competitive day and age. Companies who embrace relationship building as part of their marketing activity are far more likely to generate customer loyalty and repeat business – which every business is aiming for, aren’t they?
So… Where do you start?
The easiest way is to leave it to the professionals and contact us! We offer a broad-spectrum of newsletter services – everything from concept development to design, printing and distribution . You would need to hire the services of a good copywriter. If you want to align your print marketing with your digital marketing, you might want to consider a digitalised newsletter – talk to a reputable digital marketing agency.
How could you use a printed newsletter to boost awareness of your business?