Printing Annual Reports 2017 – do’s and dont’s
Annual Reports – more than a snooze topic…
Printing Annual Reports 2017 – if it’s a project your working on it can be so much more than just a box that has to be ticked in the marketing department. Your annual report design should not just grab the attention of your end reader – it needs to represent you and your marketing team in the best possible light when you present it at the board meeting. Today we’re going to outline some of the most important aspects to consider when designing and printing annual reports.
Connect the dots
The most important part of your Annual Report is the description of your accomplishments. Your readers want to know what you did, but more importantly, they want to know why you did it and what were the results? Why did you spend your time and money the way you did? What difference did it make? Connect the everyday activities of your organisation to your mission statement. Don’t assume that readers will automatically understand how your activities help you achieve your mission. Connect the dots for them.
Focus on key accomplishments, trends & stories
You can’t simply broadcast everything your organisation has accomplished in a year. So consider gathering the marketing team that is tasked with the annual report development and identify a few key accomplishments, trends and stories to focus on. What are your key messages? Is there a theme that might be fitting? Don’t forget to relate the content back to your mission and objectives as a business.
Be visual – infographics rock!
Statistics are super effective at getting your point across – but only if you present them well. Traditional annual reports are long-winded written documents that drown a reader with information. Try to avoid information overload! Some organisations are abandoning the traditional written annual report format in favour of infographics – they deliver the message with far more impact! Delivering your content in a visually enticing format has a number of benefits. For starters, humans recognise and process images much faster than text – so use a diverse combination of photography, illustration, videos and data visualisation. This will keep the reader continuously interested!
White space is your friend
Many people have a tendency to cram as much information as possible onto a page, but this can lose your audience’s attention within a matter of seconds. If your Annual Report appears too busy, the eye will have no path to follow, in which case people will abandon trying to read through it.
Avoid using jargon and acronyms
While you don’t want to patronise readers, you also shouldn’t expect them to understand industry or sector jargon or figure out acronyms. If it is important enough to include in the report, take the time to use simple language rather than jargon.
Choose quality over quantity, always.
It’s important to not confuse quantity with quality. Annual Reports longer than 200-300 pages will simply be binned. People can hardly find the time to bury their head in a book nowadays, so what makes you think they’re going to read a lengthy Annual Report.
Printing Annual Reports 2017 – what paper type?
When printing annual reports 2017, you’ll want to consider the paper it will be printed on. It’s equally as important as the design. Print and materials can add an extra dimension to an annual report. There are an endless array of paper types, colours and textures which give your annual report a superior feel. Whether you’re looking for an eco feel, a luxury sensory effect (we have a fantastic soft rubber touch laminate, for instance) or a modern clean and crisp look, there’s a whole world of ideas and materials out there to help you.