Printing calendars – speak to your customers all year round
Printing calendars – what are the pros?
Previously on this blog, we have talked about printing company Christmas cards to rekindle relationships with past customers. But what about printing calendars? In an increasingly competitive economy, it’s critical to keep your brand name in front of customers as often as possible. However, Christmas cards are far from the only option you have when it comes to marketing at Christmas. There are several other ideas that you can leverage to make an impact and speak to your customers all year round; such as printing calendars as gifts. Remember, these Christmas marketing ideas aren’t just for Christmas; they can be used in your marketing plan for 2018 too.
Spend 365 days with your customers
Calendars are a fantastic promotional personalised tool, and an opportunity to have your company in front of a customer for the whole year. Even though Christmas cards are a great way to re-engage past customers, they have a short shelf life. Printing calendars can help you to avoid this pitfall. However, you need to remember that you’re probably competing with several other calendars. So what can you do to make sure you end up on their desk?
3 tips to make them choose you
- Don’t just talk about yourself – You should certainly put some sort of call to action on your calendar, but that doesn’t mean that it should be totally filled with pictures of your products or team! Put in interesting images that will make them want to look at the calendar. You can also personalise the calendar to each specific customer – ask us how!
- Don’t make anything too big! – Bear in mind your calendar needs to sit on desk, among brochures, coffee cups, reports and a load of other items. A big, bulky calendar will be cast aside in January. A smaller one is more likely to survive the year!
- Days of the week are important – What day is the 18th of December? (it’s a Sunday). What will the date be 4 weeks 0n Monday? Your calendar holds the answer to all of these questions that office workers all over the country ask every single day. Make the days of the week big and obvious so a quick scan of your calendar is all they need to do to find the answer!
Pop your message in the post
People love receiving a surprise in the post, especially in the run-up to Christmas. So a piece of mail marketing could be ideal in the run-up to Christmas. The only limit is your imagination. You could send Christmas tree decorations (although do keep in mind, they will suffer from the same drawbacks as Christmas cards) or something more innovative. The right idea really depends on your type of business and the customer.
Christmas advertising will be appearing soon, so we should all be well into planning for Christmas Cards and Calendars – but don’t worry if you are not. Great quality print can still be supplied in a quick turnaround time. Speak to your local printer or a good graphic design company about your calendar requirements. Have your images & your brand front and centre of your prospects and customers for the whole of 2018 – let us know if we can help.