Printing Christmas cards – Are they a waste of time?
Better things to spend your money on?
The countdown to Christmas has officially begun. Between now and the end of the year, your competitors are going to be focusing their efforts on creating Christmas promotions to get more customers in their doors, to their websites, and most importantly, spending money. They’ll also be thinking about reminding their customers that they are here to help, with a sales and marketing eye on more business in 2016. So where do Christmas Cards fit in with that marketing plan?
Spread the love!
Clearly, printing Christmas cards and sending them to your clients and customers is a great way to say thanks for the business this year. Of course, you’ll also send your best wishes for the festive season, and it won’t hurt to remind your customers that you’ll be here in 2016! But beyond the obvious advantages, sending Christmas cards to your customers can also provide you with an opportunity to rekindle relationships with past customers, who are often just waiting to be re-engaged. Taking time out at one of the busiest times of year won’t go unnoticed by your customers – it’s time to spread the love!
Make it personal…
People like to be appreciated for their custom and their loyalty, and they often feel valued by personal contact, which is sadly lacking in the modern digital world. If you are putting in the effort to send a greetings card, don’t ruin it by printing your customers name in the card. Take a minute or two to write a short personal message, and sign the card. This little extra effort will go a long way to proving this is more than just a marketing exercise.
Reignite the excitement…
A vast majority of Christmas cards are only ever seen once, if at all, and are displayed on the office wall with a sea of other cards, and when the season is over, they’re trashed. Step ahead of your competitors, and add value to your greetings cards. Include something in your card that prompts a call to action. How about a printed voucher for your customers to use in 2016? You could set up a landing page on your website and instruct recipients to visit the page to redeem a special offer. Alternatively you could ask for referrals and offer a prize to customers that refer a friend.
Quality… Not quantity!
Are you using Christmas cards to thank your customers for their business this year? If so, with our specialist digital finishing equipment to laminate, score and fold you can be assured the quality of your cards will be impressive!
P.s. Before you finalise your Christmas card ideas, you should take a look at our free print guide. Our Print Guide has everything you’ll need to know when it comes to choosing which materials and finishes you want to use for your Christmas cards. It includes various coated & uncoated paper samples, & showcases all of the specialist printing finishes that we can apply including the latest laminates and varnishes – sign up for your free Really Useful Print Guide today!
Do you have any other tips for creating effective greetings cards? Please share them with us over on Twitter!