Printing company annual reports – 5 brands that nailed the annual report
5 brands that got it right
The usual company annual report is a word-filled extravaganza of jargon, terms, figures and text. If beautiful report designs were the norm, maybe more people would actually read them. We are used to seeing page after page of annual reports printed in black and white text. Totally predictable; absolutely boring. There are a lot of ways to turn a fact filled annual report into one people actually want to read – this can be achieved with the right dose of creativity.
In today’s blog, we’re going to feature 5 annual report designs which will make you think twice about the best way of printing annual reports. These annual reports use bold colours, creative typography, vivid page layout and diagrams to showcase data.
Mailchimp’s annual report is a brilliant one-page responsive site that provides data through colourful infographics. Featuring brilliant illustrations and easy-to-read facts, it’s an engaging way to look back at the past 12 months.
One of the biggest travel agencies in Switzerland, Kuoni doesn’t do dull when it comes to printing company annual reports. It didn’t go unnoticed either! Kuoni’s beautiful annual report won an iF design award for Communication.
2015 was an epic year for the WordPress hosting and management platform Flywheel, with one of the co-founders getting the company’s logo permanently tattooed onto their forearm. To celebrate this cool act of commitment, Flywheel whipped up a free set of temporary tattoos that sum up what they did over the last twelve months. Data visualisation has never been so trendy!
As one of the biggest retail groups in Portugal, Sonae places huge importance on printing company annual reports. With a high bar to meet, the designers at the Ivity Brand Corp focused on Sonae’s corporate graphic mantras – circles. Deciding that the mechanics of emotion are what retail is all about, Ivity Brand Corp created a dynamic report that cleverly represents everything Sonae stands for with interlocking gears and cogs.
The annual report from this crowdfunding giant is a comprehensive interactive slideshow, with full-page videos showcasing a number of their highly successful projects. Notable for its simplicity, the report uses five pages of data to drive home five concise points. Rather than focus heavily on the data, the report serves to generate enthusiasm, inspiring viewers to consider the projects they could support or start.
Printing company annual reports
The paper your annual report is printed on is equally as important as the design. Print and materials can really add an extra dimension to an annual report. There are an endless array of paper types, colours and textures which give your annual report a superior feel. Whether you’re looking for an eco-feel, a luxury sensory effect (we have a fantastic soft rubber touch laminate, for instance) or a modern clean and crisp look, there’s a whole world of ideas and materials out there to help you.
If you’d like our free design samples and resources, visit our home page.