Printing leaflets – Choosing the right paper

Printing leaflets – Choosing the right paper

Printing Leaflets

Printing leaflets – the low down

First impressions matter when you’re printing leaflets. It’s not just the print design that matters. The type of paper you choose, the thickness and the overall quality of the leaflet is vitally important as well. If you’ve spent hours working on the perfect design, you don’t want to ruin the impression by specifying cheap, thin paper.

Think of this article as our jargon buster for when you’re printing leaflets. If you regularly order leaflets, you may want to bookmark it and come back whenever you order more leaflets. It could save you from making an expensive marketing mistake!

How thick should the paper be?

A simple question that doesn’t really have a set answer. It depends on your budget (of course!), what you’re promoting, how long the leaflets need to last and where you’ll be distributing them. If your leaflet is designed to be read once then thrown away then you might be able to get away with thin paper (around 120gsm would be a good suggested minimum). If you’re expecting your leaflet to go on a noticeboard or remain on a desk for quite some time then you’ll need to specify something thicker. 400gsm (which is essentially card) is a good choice if you’re trying to print a study leaflet that will last longer.

Printing leaflets – the finish line!

Normally, the answer to this question is gloss or matte, but there are actually plenty of other choices as well. If you’d like to see them in the flesh, then order one of our Really Useful Print Guides. Below are three types of finish that you might not have considered for your leaflets:

Foil Blocked – This is well worth considering if you want your leaflet to stand out, Part of the surface isn’t printed on but is instead covered in a very shiny foil. You can even use this surface as a mirror – perfect if you’re promoting a health and beauty product (if you have a Superdrug Beautycard in your wallet, you’ll be familiar with this effect).

Spot UV varnish – This is a tactile effect that changes the feel of part of your leaflet and makes it shinier and more reflective. This is well worth considering if you want a certain part of your leaflet (for example your business name or telephone number) to be more prominent.

Embossed Blocked – This is similar to the spot UV varnish effect but means that part of your leaflet is lowered. Again, this is a tactile effect that stands out and makes parts of your leaflet more prominent than others.


If you’d like to talk to one of our print experts about your leaflets then get in touch with us today. We’d be delighted to help you make your design look as fantastic as possible when it appears in print.