Quick Tips on How to Make your Marketing Personal – & improve the results!
Marketing Tips- Making It Personal
Do you want to personalise your marketing? Here are a few tips to help.
Make A Short Business Video
Whether it’s offering free advice, a short series of how-tos, a tour of your premises, or a buyer’s guide, a video will really personalise your marketing.
Whether it’s a one off or a short series, presenting a short business video about your products and services will help your clients and prospects connect with both you and your company.
Write a Blog For Your Company Site
(We would say that, wouldn’t we!)
On a business blog, you can offer tips for your customers, talk about your products, offer local insight, inject a bit of your personality by talking about your life – in fact whatever takes your fancy!
You can integrate the blog with your videos by embedding them on a blog post and talking a little bit more about the videos – perhaps giving some background or behind-the-scenes tips to do with your industry and products.
Use Social Media For Your Business
If you are just starting on Social Media, then pick the platform that you are most confident on and then build from there. Businesses are thriving on social media – those that manage to inject a bit of personality. Here’s a good example of an account that has to provide helpful and sometimes quite serious information still managing to get its point across.
Use Social Media to get the message out about your blogs and videos too so that more people share your content and spread the word.
Produce A Newsletter
Don’t just use your email databases and lists for special offers. You can put a paragraph or two in about what is happening with the company, stories about your staff, your projects – issues that are current that you have a view on. Anything that adds interest!
You can also use your email newsletter to tell your customers and prospects about your videos, your blog and your business presence on Social Media with live links to the online page where the content is sited (do you see how it all fits together?)
Even better, why not create and print a newsletter that your database looks forward to receiving? If this is done thoughtfully and regularly it’s a great way to build an engaged following who remember you when it’s time to buy.
Of course, as well as adding a touch of personality to your marketing, don’t forget to add personalisation as well – talk as though you are communicating directly one to one with your prospects and customers, using their name, and referencing their interests. Let us know if you see a better response!